AI is rewriting how
brands are chosen.
Consumers no longer search. They ask; AI answers.
See and shape how AI perceives your brand.
Brands shaping the future of discovery.
"50% of discovery is shifting to AI."
When consumers ask AI what to buy, where to go, or what to try next
— the brands that AI mentions are the ones that win.
AI Visibility is the new brand frontier.
If your brand isn't represented in AI answers, it isn't represented in decision.
Join the waitlistLess guesswork. More framework.
Narratives
The language AI uses to describe your brand
Sentiment & Trust
The Language AI uses to describe your brand.
Share of AI Voice
Your emotional position in AI responses.
Cohorts
The brands AI groups you with.
Category Signals
The contexts and use cases AI ties you to
Trendline
Whether you're rising or fading.
Recommendations to shift your AI narrative.
Based on your AI visibility snapshot, we provide actionable strategies to improve how AI systems represent and recommend your brand.
Content & Messaging Strategy
Refine your digital content to align with how AI interprets and represents your brand positioning.
Narrative Reinforcement
Strengthen specific brand signals across channels to shift AI's understanding of your category and value.
Competitive Differentiation
Adjust your market positioning to influence which cohorts AI groups you with.
Trust & Authority Building
Enhance signals that improve sentiment and recommentation frequency in AI responses.
Built for teams shaping brand perception in AI.
For CMOs, brand leaders, strategists, communications teams, and performance marketers.
CMOs & Marketing leaders
One view of how AI talks about your brand
Digital, SEO, and Performance
Connect your content to AI visibility.
Brand & Communications
See if your narrative shows up in AI.
Operators and strategists at the intersection of brand, data, and AI.
Sedso was built after analysing thousands of AI interactions and realising brands had no visibility into how they were represented.
The story
We started noticing a pattern: brands were investing heavily in content, SEO, and digital presence, but had no way of knowing how AI systems were actually representing them. Every query to ChatGPT, Claude, or Perplexity was shaping brand perception; invisibly.
We built Sedso to make AI visiblity measurable, actionable, and strategic; to give marketing leaders the same clarity for AI that they have for search, social, and media.
Experience
Brand strategy & positioning.
Growth and performance marketing at venture-backed startups.
AI research and natural language systems.
Data science and narrative intelligence.
Questions from marketers we speak to.
How is this different from SEO or brand tracking?
Traditional SEO measures search rankings and clicks. Sedso measures how AI systems actually describe, recommend, and position your brand in natural language responses. It's about narrative, not just visibility.
Which AI systems do you track?
We sample responses from leading AI platforms including ChatGPT, Claude, Perplexity, and other emerging AI discovery tools. Our methodology focuses on real-world use cases that consumers encounter.
How often is data updated?
AI visibility changes dynamically. We provide regular snapshots with trend analysis to show how your brand narrative is evolving over time, with recommendations for strategic adjustments.
Is this only for large brands?
No. Any brand that wants to understand and shape how AI represents them can benefit. From startups building their first narrative to enterprises protecting their positioning.