1. Introduction

Sedso.AI ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your data when you visit our website or use our services.

2. Information We Collect

We collect two types of information:

2.1 Information You Provide Directly

This includes:

• Email address (required) – used to send your reports, notify you when reports are available, and provide product or business updates.
• Brand name (optional) – used to generate and tailor AI visibility reports.

2.2 Information Collected Automatically (Analytics & Performance Data)

When you use our website, certain non-personally identifiable technical information may be collected automatically through third-party analytics or monitoring tools such as Google Analytics, Heap, PostHog, Mixpanel, or Sentry. This may include:

• Browser type and version
• Device type and operating system
• Pages visited and usage patterns
• Performance metrics and error logs
• IP address (anonymized where applicable)

This information is used solely for maintaining and improving site performance, diagnosing issues, and understanding general usage trends. We do not use this data for advertising or share it with third parties for their marketing purposes.

3. How We Use Your Information

We use your information solely for the following purposes:

• To generate AI-driven insights and reports based on your submitted brand name.
• To send your reports and notify you when they are ready.
• To communicate product updates, feature announcements, or service changes.
• To maintain and improve the functionality and security of our service.

We do not sell, share, or disclose your personally identifiable information to third parties for advertising or marketing purposes.

4. Information Sharing and Disclosure

Your information is handled with strict confidentiality. We only disclose personally identifiable information in the following situations:

• When required by law, regulation, or valid legal request.
• When necessary to protect our rights, enforce our Terms of Service, or ensure the safety of our platform or users.

We do not otherwise sell, trade, or transfer your email address or brand name to external parties.

5. AI Processing

Any brand-related input you provide may be processed by machine-learning models to generate insights and reports. These models may be hosted by trusted third-party AI providers.

We ensure that any third-party processors we use maintain strong privacy and security standards consistent with this Privacy Policy.

6. Data Security

We implement appropriate technical and organizational safeguards to protect your data from unauthorized access, disclosure, alteration, or destruction.

However, no method of Internet transmission or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

• The right to access and receive a copy of your data.
• The right to update or correct inaccurate information.
• The right to request deletion of your personal information.
• The right to restrict or object to certain types of processing.
• The right to withdraw consent at any time (where applicable).
• The right to data portability.

To exercise these rights, please contact us at the email provided below.

8. Cookies and Tracking Technologies

We do not use cookies or third-party tracking technologies to collect personal data.

Our site may use minimal essential cookies solely for basic operation, and these do not identify you personally.

9. Third-Party Services

Our website may contain links to third-party websites or services not operated by us. We are not responsible for their content or privacy practices.

We recommend reviewing the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

11. Data Retention

We retain your email address and brand name only as long as necessary to:

• Provide and deliver your AI-generated reports.
• Communicate with you about your account or service updates.
• Comply with legal obligations (if applicable).

You may request deletion of your data at any time by contacting us at the email address below.

12. International Data Transfers

Your information may be processed or stored in countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction.

By using our services, you consent to the transfer and processing of your data in accordance with this Privacy Policy.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at privacy@sedso.ai.